Start with the job, not the model
The AI projects that work start with a narrow, repetitive job that people already do: answering the same call, checking the same document, researching the same kind of lead. The ones that struggle start with "we should use AI" and look for a problem afterwards.
So the first conversation is about the job. How often does it happen, what does a good result look like, what happens when the system gets it wrong, and who checks? Those answers decide whether AI is the right tool at all, and if it is, how much accuracy and oversight the system needs.